Sales Power Boost

Wednesday, May 16, 2018 - 7:30am to 5:00pm
CADA Headquarters

There’s a big disconnect between today’s educated consumer and the experience s/he has when walking in the door of most dealerships. Where dealership websites create the expectation of a faster paperwork process at the dealership, the experience usually falls short — leaving the consumer (maybe even a loyal customer) confused and, often, agitated.

Surely you’ve experienced it yourself.

If you’ve been frustrated by the lengthy process AFTER your customers have said, “Yes!” OR If forcing what start as super excited customers through mounds of paperwork is driving you — and them — crazy and ultimately, resigned (at the very least) to spend half their days wading through it all, then this seminar is designed for you.

Please join us Wednesday May 16 OR Thursday May 17 for a one-day Sales Power Boost workshop that will give your dealership team a jump in sales and profitability in the shortest amount of time possible.

Based on The Academy’s Y.E.S. Customer Engagement Process, your experienced team will learn fresh techniques for working with today’s customer. Presented by The Academy, the Sales Power boost is designed for dealerships that want new ideas and direction for big sale weekends and strong closeouts.

At the end of each day’s workshop, we’ll have 20 minutes of Q&A to dive deeper into specific situations you may face.

You’ll learn

  • The science of the sale
  • The basics of appointment setting
  • How to determine the customer’s stage in the buying process
  • Up-front objection handling to move forward
  • How to find emotion for the vehicle
  • Correct vehicle selection
  • Basics of vehicle presentation
  • How to ask the customer to buy
  • How to present numbers
  • To navigate price, trade, cash and payment objections
  • How to work with the customer

About our presenter

Tony Dupaquier is a 25-year veteran in the car business. He has held nearly every position in variable operations — from sales person to general manager — and is a former Nissan National Walk-Around Champion. He is considered one of the industry’s most forward-thinking F&I and sales trainers and consultants, and has been a featured speaker at the National Automobile Dealers Association’s annual convention, as well as numerous dealer 20 Group and dealer associations.

The details


Sales Power Boost


May 16, 2018


May 17, 2018

7:30 a.m.
Breakfast and networking

8 – 5 p.m.
Workshop, Q&A

Lunch will be provided.


CADA Headquarters
290 E. Speer Blvd.


$349    First registration
$249    Each, for five people from your dealership
Send three people and your sales manager is FREE!

Register here