CADA Open Road
HURRY! ONLY 1 WEEK LEFT TO BUY TICKETS TO DENVER'S PREMIERE CHARITY EVENT
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INNOVATIVE DEALER SUMMIT SPEAKER SPOTLIGHTS
Michael J. Dommermuth
Director
Fairfield and Woods
Watch their session video here!
SESSION TITLE: Recalls and Colorado Advertising Regulations: What every dealer needs to know about recall buying, selling, servicing and dealing with manufacturers.
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Danny Benites
General Manager
Greg Lair Buick GMC
Watch their session video here!
SESSION TITLE: Retention Deficit Disorder...and other dealership maladies
SESSION DESCRIPTION: In this session, Danny will take a holistic approach at diagnosing and treating conditions that threaten the health of our dealerships. He will cover specific ways to achieve balance in your management that will ultimately result in the long-term health of your store.
Creating a "One Customer" Mindset
Loyal Employees = Loyal Customers
Customer Loyalty Programs -vs- Programming Customer Loyalty
Balancing Inward and Outward Marketing Dollars
BIO: Danny Benites first began in the Automobile Industry in 1985 after attending Texas Tech University where he studied Public Relations and Advertising. He is currently the General Manager at Greg Lair Buick GMC near Amarillo, Tx. and has been a Dealer Principal and a consultant. Danny has also become a ‘go-to’ guy in the industry through his blogs and contributions to major automotive publications.
Danny has nearly tripled retail sales and doubled the fixed operations during his tenure at Greg Lair while actually decreasing his total advertising budget. He has transformed three franchise dealerships with his unconventional ideas and fearless management style. Danny spent two and a half years as a stand-up comic and has performed with several nationally renowned comedians and travelled with several improv groups. Having held almost every position in the dealership, Danny brings a wealth of knowledge as well as humorous perspective. Don’t let the sense of hu
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Lt. Col. (ret.) Rob "Waldo" Waldman, The Wingman, overcame a lifelong battle with claustrophobia and a fear of heights to become a combat decorated Air Force fighter pilot and highly successful businessman, entrepreneur, and New York Times bestselling author. His motto is Winners Never Fly Solo!
In his keynote speech - NEVER FLY SOLO!® Lead with Courage, Build Trusting Partnerships, and Reach New Heights in Business - The Wingman will discuss how, by committing yourself to excellence and placing your trust in those around you, you can overcome obstacles, adapt to change, and break performance barriers during adverse times.
By placing trust in your wingmen and by being a wingman to others, there is no mission you can't complete!
The Innovative Dealer Summit — the definitive management education forum for dealer principals and senior dealer managers — addresses the most pressing sales, profitability, technology, best practices, social media and other emerging issues in dealership operations.
The Innovative Dealer Summit will take place on Tuesday, April 7, followed by the Denver Auto Show Charity Preview Party from 7pm to 10pm and continuing on Wednesday, April 8.
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