CADA Open Road
LAST CHANCE TO PURCHASE TICKETS TO DENVER'S HOTTEST CHARITABLE EVENT!
Automotive recalls present an opportunity to maintain and improve dealer and brand integrity, while winning back lost customers and attracting new customers that do not typically service at a factory-certified dealer. Historically, however, recalled vehicle owners have been viewed as a nuisance by dealership personnel, at times frustrated and emotionally volatile. They are viewed as demanding and unwilling to spend money on additional CP repairs identified through a MPI. And, finally, as a source of negative CSI, even in scenarios where they were treated well by the dealership. It’s no wonder that many dealers avoid these customers altogether. Or, just try to move them through their store as quickly as possible, without disrupting their normal operations or happy customers.
Sourcing used vehicles at auctions remains a persistent, time-consuming challenge for dealers. What if there was an easier, more efficient way to get the auction cars you need? Discover how new technology and tools enable you to reinvent the way you identify, find and purchase the right auction vehicles for your dealership. See how dealers are turning a better auction sourcing process into a competitive retail advantage.