Sales Power Boost

Thursday, May 17, 2018 - 7:30am to 5:00pm
CADA Headquarters

By special CADA invitation, The Academy will present a one-day workshop that bridges the gap between customer expectations and dealership experiences:


Sales Power Boost


After attending The Academy’s two-day sales training workshop, dealerships reported a boost in front-end gross ranging from 64 to 146 percent, reduced sales team turnover, 18 to 30 percent increases in volume and a 25 percent net profit increase!


Today’s internet-savvy customers are creating new challenges for dealerships and sales teams. They have higher expectations of service, pricing and the amount of time spent in your dealership. And it’s becoming a delicate balance between ensuring the customer experience, while maximizing sales and profitability.

How do you educate your customers when they seem to know as much as you do? And how do you meet their higher expectations — without sacrificing profitability?

Join us Wednesday, May 16 OR Thursday, May 17

to get answers to these and so many more questions at the one-day Sales Power Boost workshop, where you and your team will learn fresh techniques for working with today’s customer.

Presented by The Academy, this one-day workshop is designed for dealerships' sales teams — including internet, new and used vehicle sales — that want new ideas and direction for big sale weekends, like the upcoming Memorial Day weekend, and strong closeouts.

You'd typically have to travel to Austin for this workshop. However, through a special arrangement with CADA, The Academy is coming to Denver for these two, one-day training workshops.

At the end of the workshop, we’ll have 20 minutes of Q&A to dive deeper into specific situations you may face.

You’ll learn

  • The science of the sale
  • The basics of appointment setting
  • How to determine the customer’s stage in the buying process
  • Up-front objection handling to move forward
  • How to find emotion for the vehicle
  • Correct vehicle selection
  • Basics of vehicle presentation
  • How to ask the customer to buy
  • How to present numbers
  • To navigate price, trade, cash and payment objections
  • How to work with the customer

About our presenter

Tony Dupaquier is a 25-year veteran in the car business. He has held nearly every position in variable operations — from sales person to general manager — and is a former Nissan National Walk-Around Champion. He is considered one of the industry’s most forward-thinking F&I and sales trainers and consultants, and has been a featured speaker at the National Automobile Dealers Association’s annual convention, as well as numerous dealer 20 Group and dealer associations.

The details


Sales Power Boost


May 16, 2018


May 17, 2018

7:30 a.m.
Breakfast and networking

8 – 5 p.m.
Workshop, Q&A

Lunch will be provided.


CADA Headquarters
290 E. Speer Blvd.


$349    First registration
$249    Each, for five people from your dealership
Send three people and your sales manager is FREE!