Websites and the ADA
Plaintiffs' attorneys are at it again. At least one dealership in Colorado has been contacted by a plaintiff's attorney for violating website accessibility through the Americans with Disabilities (ADA) Act.
It turns out that dealerships are big (and easy) targets for those attorneys who claim ADA accessibility violations.
In fact, there has been a recent nationwide uptick in claims made against dealerships and other businesses that involve whether — and to what degree — their public-facing websites must be made accessible to the disabled public under the ADA.
Some manufacturers recognize dealers need other options than their mandated website development providers. For example, GM acknowledged that it needed a new website development vendor to address ADA accessibility issues, and expanded website developer choices for its dealers.
If you don't know whether your dealership is compliant with website accessibility through the ADA, join us for this important seminar, led by NADA's Associate Director and Counsel of Legal and Regulatory Affairs, Kaye Lynch-Sparks.
This seminar is designed for attorneys, dealers, general managers, marketing directors and in-house website development leaders.
- What website accessibility issues are, and what they cost to dealerships
- How to address legal claims that arise
- Cost-effective website accessibility strategies for dealerships
- Recent claims activities
- NADA's efforts to work with the U.S. Dept. of Justice, manufacturers, website vendors and dealerships