Director of Non-dues Revenue & Sponsorship
With a background in the automotive industry her entire working career, Polly was the perfect fit to step in as CADA's ‘feet on the ground/face in the dealerships’ position, which began in 2011. Her education and strong experience in business and relationship development, marketing, sales, customer service at the OEM level and with Tier 2 companies complement her multiple CADA roles.
Jumping on the chance to relocate to a state where she vacationed year ‘round was one of her best life decisions. Opening a new territory covering half of the country for a new franchise CRM provider, she became active in the local automotive industry by introducing herself to Tim Jackson and joined CADA as an involved Allied Member.
Several years ago, CADA realized the benefit to both dealer members and vendors by offering event sponsorships. Polly was a natural fit for that responsibility too —with long-term industry relationships, combined with her past experience as product manager for a sponsored car on the Sports Car Club of America circuit.
Along with sponsorships, she works with CADA’s Endorsed Providers, sells F&I products to dealer members and is often the conduit between dealerships and CADA.
When away from CADA, Polly enjoys spending time with her family and friends.